Reaching your target audience in Japan by mail from Australia can be made easier with the services offered by Mailmasters. With a population of over 126 million, a highly sophisticated economy and an established direct mail industry, Japan offers a very attractive market for many overseas companies. Mailmasters have been mailing to Japan for over ten years and have gained considerable expertise in many areas which may benefit your organisation including the following:
INITIAL CONSULTATION
Discussion of the objectives and benefits of a direct mail campaign. Testing a mailing campaign to Japan has many aspects - we are happy to discuss your requirements and share our experience on ways you can boost the success of the campaign and minimise the risk.
LIST SELECTION AND RENTAL
The most critical aspect of a successful mail campaign is selecting the right lists to reach your target audience. We deal with many Japanese list brokers on a regular basis and are able to enlist their expertise in finding suitable lists.
COPYWRITING
We have our own in-house copywriter and access to many other freelance copywriters who understand the subtleties of the Japanese culture when preparing promotional material.
TRANSLATION SERVICE AND GRAPHIC DESIGN
Professional in-house translation service, by experienced native Japanese staff, ensure your promotions are culturally relevant. Our talented team of Japanese designers can create promotional material that will motivate your target audience.
PRINTING SERVICES (BY OUTSIDE ASSOCIATE)
We are happy to arrange for our printers to print your material - they are experienced in printing all manner of formats from small two colour flyers to full colour A3 brochures.
LASER PRINTING
Names and addresses are printed in double byte Kanji and even personalised if required. We have special in-house software for printing double byte characters. Barcodes can be attached should you need to track order forms etc.
FOLDING AND INSERTING OF PROMOTIONAL MATERIAL
5 high-speed inserting machines provide us with a large capacity to handle jobs of all sizes.
POSTAGE
We enjoy attractive international postage rates which we can pass on to our clients.
INTERNATIONAL BUSINESS REPLY PAID SERVICE
To make it easy for your clients to respond, we have established an international business reply service so your clients can reply without paying postage costs.
TELEPHONE SERVICES
Our inbound telemarketing call centre is manned with native Japanese speaking staff. We have the capacity to set up inbound toll free lines and manage calls from your Japanese clients.
FULFILLMENT SERVICES
Mail sorting, order processing and data entry in Japanese is another area of expertise. We are able to provide a fulfillment service for your Japanese orders, including payment processing in Yen and issuing sales reports.
CAMPAIGN MANAGEMENT
A direct mail campaign to Japan can be a smart business move. It does not necessarily have to be expensive because it can be rolled out in stages, with the performance of each stage being measured and adjusted, before each subsequent stage. There are many ways to boost response rates without adding additional cost to your mailing. Call us to discuss your proposal and how we may be able to help you succeed. back to top |
